Research & Measurement
Our core offering includes:
- Qualitative field research “Word on the Street” (from bottom to top)
- Quantitative research – online or paper-based
- Communication channel audits
- Pulse checks, telephone research
- Situational analysis, benchmarking
- Focus group facilitation
- Audience response – real-time survey in a live environment
Answers to business and communication challenges often lie in the minds of your employees.
Using our tried and tested range of qualitative and quantitative research and analysis tools, our teams uncover what employees think, feel and do, in order to build customised effective and measurable communication solutions. Unlike others, we don’t just feedback data. Our insights and recommendations always directly influence business outcomes.
Gaining insights from employees through surveys or research has the most powerful effect when they drive visible action, as long as they’re then used correctly. Businesses which conduct research or annual employee surveys, who don’t communicate the results or act on them end up with disgruntled employees who think, "What’s the point? They ask what we think and they don’t listen!"
Impact’s specialist research team partners with clients to:
- Tailor the right research solution to match business needs
- Build surveys aligned with past research efforts to avoid survey saturation
- Provide a confidential, "third party" research service to ensure impartiality
- Analyse data, providing insights and recommendations on how to communicate the findings and required actions
Our reputation for providing an ethical and confidential service has been earned from successfully completing more than 80 research projects. And we continue to refine and evolve our methodologies.
